Safety + Proficiency = Profits

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Why Joe Makes These Videos

When Joe Martin set out to become a log truck driver over thirty years ago, truckers worked together to be safe and successful on the road.  Competition was not the main driving force.  
 
Today, as competition increases, truckers tend to keep trade secrets to themselves instead of sharing critical safety information.  A wiser and more experienced Joe has one goal -- to reinforce the “White Knights of the Highway” mentality by sharing information and educating truckers on how to be safer, more proficient, and thus, more profitable.

K.I.A. Ghost

A portion of every dollar in sales goes directly to families of the men and women who have paid the ultimate price in defense of our freedom. We salute, and forever thank, our fallen soldiers.

KIA Ghost